Niche is a Need

I recently spoke at a conference in Atlanta, Georgia. It's called The Art of Stationery conference and it's the first of its kind offering educational workshops, resources, and how-tos’, helping elevate creative businesses specifically for Stationers. I wish this kind of platform was available when I started my custom stationery business twelve years ago. Oh! of all the mistakes I made, but I digress. My talk to the attendees was on the importance of finding your niche and delegating. I’ll discuss delegating in my next memoir. For now, let’s talk about niching. Being a niche service requires asserting yourself. Think...Read More